The Lawn Care CEO
We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO. Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches. Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO.
The Lawn Care CEO
Does Your Team Know What Winning Looks Like?
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Dan walked into a $5 million lawn care company and asked every leader the same question.
"What is winning for you?"
Most of them couldn't answer it.
They knew their tasks. They knew their responsibilities. But they couldn't define the scoreboard — the clear, unambiguous standard that would tell them at the end of the week whether they won or lost.
In this episode, Dan Ralphs draws from the playbooks of the greatest coaches in college football, college basketball, and the NBA to teach the one leadership skill most lawn care executives are missing — the ability to define winning, identify what leads to winning, and hold a team to a standard that actually produces results.
This is the executive leadership episode. And it changes the way you run your business.
You'll learn:
- Why most leaders confuse activity with winning — and how to tell the difference
- How the best coaches in sports history set standards that create winning cultures
- The three-metric system that predicts 80% of game outcomes — and your lawn care equivalent
- Why culture and performance are equally important to winning — and how to build both
- How to define winning at every level of your organization from CEO to ops manager
- Why your best people quit — and how a clear standard of winning prevents it
- How to set a standard ambitious enough to grow toward but realistic enough to execute today
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