The Lawn Care CEO
We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO. Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches. Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO.
The Lawn Care CEO
He Had 1,900 Five-Star Reviews and Almost Quit. Here's Why.
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You can hit $2M in revenue, collect 1,900 five-star reviews, and still be one resignation away from watching it all fall apart. That's not a hypothetical. That's Kyle Flanagan's story.
Kyle built Lawn Ace in Augusta, Georgia into a multimillion-dollar fertilization and weed control company. Great brand. Loyal clients. Strong team — until the ops leader who held everything together walked out after 13 years. Suddenly Kyle was back in the weeds, burning out, and asking himself if it was time to exit.
In this episode, we trace his full journey — $9/hour spray tech to franchise owner to starting over at zero in 2019 — and what finally changed when he stopped building around people and started building around seats.
The finish line isn't revenue. Go do more good.
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