The Lawn Care CEO
We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO. Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches. Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO.
Episodes
23 episodes
Should You Buy Another Business? Here’s What to Consider
In today’s episode, we talk with Jason Dorsey, CEO of Turf Magic, about mergers and acquisitions (M&A) for lawn care businesses. When organic growth slows down, M&A can be a great way to expand. Jason shares how he got into M&A, wha...
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Season 1
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Episode 22
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1:02:19
How to Manage Your Costs and Boost Your Profits for 2025
In today’s video, we’re getting back to the basics of running a successful business by focusing on costs and profitability. It’s not just about bringing in revenue; you need to know how much it costs to deliver your product or service and ensur...
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Season 1
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Episode 21
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1:02:41
Start Small, Win Big: Lessons from Jonas Olson
In this episode, we’re joined by Jonas Olson from Turf Badger, who shares his journey of starting and growing his lawn care business. Jonas shares the importance of having a big vision, getting others to believe in it, and showing them how it c...
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Season 1
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Episode 20
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1:01:37
How to Overcome CEO Burnout
In today’s podcast episode, we’re talking about something many CEOs experience but rarely discuss—Chronic CEO Fatigue (CCF). It’s that feeling of being constantly overwhelmed and stressed as a business leader.Sometimes, feeling overwhel...
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Season 1
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Episode 19
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49:20
The Importance of Team Culture in Growing Your Business
In this episode, we sit down with Greg Harris, the founder of Leap Frog Land Care, who shares his inspiring journey from working for someone else to running his own successful company in the green industry. Greg opens up about how he built stro...
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Season 1
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Episode 18
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1:00:10
How Healthy Is Your Lawn Business? 5 Key Areas to Evaluate
In this podcast episode, we’re going to help you check the health of your business. Think of us as business doctors, and your company as our patient. We’ll look at 5 Key Areas to see if your business is doing well or if it needs some hel...
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Season 1
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Episode 17
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1:00:32
How to Know It's Time to Hire Your First Employee
Find out the best practices for hiring your first employee, from knowing when to hire to ensuring they are well-equipped to contribute effectively to your business. Hiring the right employee can help take your business to the next level.
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Season 1
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Episode 16
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58:01
How to hire the right employees for your lawn business?
In this video, learn how to hire the perfect employees for your lawn care business and improve your overall hiring process! Learn the benefits of slow, committed hiring and how it can make your life easier.Email us at
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Season 1
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Episode 15
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58:19
Why don't lawn care companies make money? (Part 2)
There are two halves of making sure that we are profitbable, in today's episode we are going to talk about the expense side of the business. COGs, overhead and debt, oh my!Join us live at AutoCamp in Cape Cod, MA, for a two-day Bo...
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Season 1
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Episode 14
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58:53
Coming Soon: Lawn Care CEO in Person Opportunity
Exciting News! Join us for a two-day Business Building Bootcamp designed to help you grow your lawn business with coaching from The Lawn Care CEO, Spraye, and Harrell's.This event is meant to be a one-stop shop to help you understand wh...
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Season 1
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6:48
Why don't lawn care companies make money? (Part 1)
The sad truth is that at the end of the year a lot of lawn care companies don't have any money left in the bank. We at the Lawn Care CEO are on a crusade to end such things. In this special two-part episode, we discuss the first of ...
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Episode 13
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1:07:04
The Surprising Fundamentals All Lawn Care Companies Need to Get Right
No matter what your marketing budget, there are certain marketing fundamentals that we should all be getting right. They are key activities we should maximize and prioritize above all other marketing expenses. They work for companie...
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Season 1
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Episode 12
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53:25
How to Think Like a CEO (Cornerstone Podcast)
A Cornerstone Podcast stands out because it teaches some of the foundational principles that we base all of our other coaching on. If you are going to only listen to one or two of our podcasts, this is definitely one you don't want to miss! Her...
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Season 1
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Episode 11
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53:44
Creating a Culture of Accountability
Have you ever had someone on your team that was a lovable loser. It might have even been a family member or friend. Someone who you love as a person but who is underperforming as an employee. In this episode, we are going to talk about how you ...
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59:33
How to Create a Purpose Driven Small Business
Have you ever felt like your employees are doing as little as possible? In this episode, hear stories of people who are successfully inspiring their staff to give more... including giving up vacation days and coming in on Saturdays! Some of the...
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Season 1
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Episode 9
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59:33
Culture Eats Strategy For Breakfast w/ Sam Bradford
Excited to spend time with Sam Bradford who helped to build the incredible culture of Dutch Bros Coffee in Arizona. In this episode, we discuss how we as leaders can begin to craft a culture that retains employees and makes your business a ta...
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Season 1
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Episode 8
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49:00
How Do I Start a Fertilization & Weed Control Division this Year?
Fertilization is a profitable division. In this episode, we lay out how a mowing-only guy could start a fertilization and weed control division. With special guest Cort Hall, we talk about various aspects of the fert. business, including: ...
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Season 1
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Episode 7
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55:21
Is This the Most Profitable Division in Lawn Care?
When working in business we should ask ourselves three things to determine the value of any division in our business:Is it simple to deliver?Does it offer recurring revenue?Is it profitable?In today’s ...
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Season 1
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Episode 6
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1:00:21
Performance Based Pay ?!?
We put P4P on trial (sort of) and dig into why performance based pay may be a total game changer for your lawn care business. We ask:What about two-man teams?Will people want to leave?What if quality suffers?...
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55:19
Removing the Bottleneck
As we travel the country, talking with business owners one of our favorite questions to ask is: "What is the bottleneck?" Or, "What is your #1 roadblock?" The answer often comes back as a one word response, "me". In this episode, we discuss fou...
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Season 1
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Episode 4
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1:05:27
Lessons From The Road
Over the last 2 months, we have traveled the country getting to know some incredible 1 Million + Lawn Care companies. In this episode we teach you 4 big lessons we learned on the road. And we also start a new crusade!!
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Season 1
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Episode 3
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1:16:19
What Makes A Healthy Lawn Care Business?
When you go to the hospital the first thing the doctor does is to take your vitals. What are the vitals that make a healthy lawn care business? In this episode, we unpack what makes a healthy lawn care business. This is your c...
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Season 1
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Episode 2
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58:27