The Lawn Care CEO
We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO. Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches. Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO.
The Lawn Care CEO
His Employees Held a Secret Saturday Meeting
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Four employees showed up to a restaurant on a Saturday night — on their own time, without being asked, without getting paid.
They identified a problem with underperforming team members, debated solutions over lunch, built a system, and walked into the office Monday morning to present it to the ops manager.
Dylan Warner didn't even know there was a problem.
That's Troops Mowing. And in this episode, Dylan sits down with Dan Ralphs to break down exactly how a company that started with two guys in a truck and $90,000 in revenue has grown to $1.8 million — with a culture so strong that customers ask if there are job openings, employees turn down $500 to quit, and the crew self-corrects before leadership even notices something's off.
If you've ever felt like managing your mowing crew is the hardest part of the business — this episode is the one that changes that.
You'll learn:
- The exact onboarding system that gets new hires to full budgeted hours in two weeks instead of four
- How performance-based pay creates internal competition that raises everyone's standard without a single angry conversation
- The contribution score system that publicly ranks employees every week — and why it builds culture instead of breaking it
- Why leading from the front is the most underrated culture tool in the lawn care industry
- How to be the boss and the friend — and why being clear about the difference is what makes both work
- The hiring philosophy that turned Troops into a company people beg to work for
- Why the employee who runs back to help another crew at the end of the day is the real proof that culture works
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