The Lawn Care CEO
We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO. Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches. Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO.
The Lawn Care CEO
Latest Episodes
The CEO Whisperer Who Makes Million-Dollar Leaders Cry — In the Best Way Possible
There's a ceiling that stops almost every lawn care company somewhere between $3 million and $4 million. Most owners blame the market. They blame their team. They blame their leads or their pricing or the economy.Stephanie Hitchins has s...
Leadership and College Football
Dan Ralphs has spent 35 years studying leadership. Coaching businesses. Watching companies scale and stall and scale again.And after all of it, he keeps coming back to one framework — five tiers of leadership modeled after college footba...
He Bought a $400K Business for $45K, Doubled His Profit, and Never Ran a Single Ad
23% growth. Net profit doubled. $1.5 million in revenue. No advertising budget.Jason James of Turf 212 in Greenville, South Carolina is doing something most lawn care owners think is impossible — scaling fast while keeping the bottom lin...
How to @#$%ing Get Ranked on Google
Right now, someone in your town just typed "lawn care near me" into Google.Three names showed up. Yours wasn't one of them.They picked somebody else. They scheduled. They paid. And that company didn't do anything special to earn i...
The Simple Sales Script That Took This Lawn Care Company From 33% to 84% Close Rate
Aaron Suttonfield watched his close rate fall from the low 50s all the way down to 33% — and he knew marketing wasn't going to save him. So he fixed the thing closest to cash first: his sales process.In this episode, Aaron breaks down ex...
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